Login|Contact See Demo
15737 Real KPIs of B2B Webinar thumb 250x180
*
We will handle your contact details in line with our  Privacy Policy. If you prefer not to receive marketing emails from Marketo, you can opt-out of all marketing communications or customize your preferences here

Beyond Revenue Performance: Real KPIs of B2B Marketing

WED., AUGUST 1 @ 10AM PT/1PM ET

Revenue performance has become standard for B2B marketers with more than 3/4 of global B2B marketing decision makers measuring marketing’s impact on pipeline & revenue. But as recently as a decade ago, the idea was radical. Marketing leaders adopted the practice, requiring cultural change, re-engineering of the marketing & sales process, & deep investment in marketing automation. We’ve seen the results; revenue marketers contribute nearly 30% more than other B2B marketers.

But, there’s been an unintended consequence. In many firms, marketing is now seen as the supplier of leads to a load-bearing sales force. That belies the reality that marketing is evolving to be the steward of the customer relationship across the lifecycle. The question for marketing execs is: “what measures & metrics demonstrate the full value of marketing to my organization?” In this session with our guest, Lori Wizdo, VP, Principal Analyst, Forrester Research, we’ll dig into practical approaches to that challenge, specifically:

  • How to link marketing performance to corporate performance in ways the CEO, CFO & COO care about
  • Which 10 metrics are more important to measure than revenue performance
  • What metrics should be on the ‘Marketing Performance Dashboard’