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Blackbaud: Boost Efficiency with the Right Marketing Strategy

How did Blackbaud transform its marketing strategy to drive more success?

Join Blackbaud’s Michelle Duckett, Senior Manager of Marketing Operations, to hear some of the key tactics the company has leveraged to drive efficiency and extend its reach with customers and prospects.

Attend to learn how Blackbaud:

  • Streamlined marketing efforts to become more efficient
  • Leveraged Marketo to extend its reach with customers and prospects
  • Continues to achieve quarterly sales targets with marketing being a significant contributor