Fast growing B2B companies know scaling account based marketing efforts comes with its own share of challenges. Creating and orchestrating actionable insights based on the various touch points along the buyer’s journey can be complex, yet the data is invaluable.
Watch our webinar with leading Marketo LaunchPoint partners DemandGen, Mintigo, Conversica, and LeanData to learn how the right combination of strategy, tools, and process can help you overcome these common challenges in ABM:
You'll learn about:
- Determining what accounts and leads are best to target and when
- Ensuring leads get down the right path for adequate follow-up
- Knowing how to best engage with leads
- Leveraging AI to scale your activities