Today’s buyer doesn’t become a customer overnight – they require relevant marketing touches while they self-educate and establish trust with your brand. With sophisticated lead nurturing, you can engage your potential buyers and ultimately produce more sales-ready leads.
In this webinar, Michael Berger and Phillip Chen of Marketo discuss key ideas from the new Definitive Guide to Lead Nurturing, including how to:
- Integrate the four elements of successful lead nurturing
- Create a multi-channel lead nurturing strategy
- Incorporate winning content that maps to buying journeys
- Segment your lead nurturing efforts for optimal success