Driving Marketing Automation Success Across the Enterprise: Marketing Strategy


Looking to build the business case for launching a marketing automation solution at your enterprise organization?

Join Marketo to hear best practices for building a business case and marketing strategy to ensure you get documented buy-in from all stakeholders. As with any new process or system, everyone’s goals must be aligned in order to be successful.

Attend to learn how to:

  • Build a business case to identify your strategies and objectives
  • Quantify the potential benefits of your marketing automation solution
  • Justify the improvements you are predicting

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