Driving Marketing Automation Success Across the Enterprise: Marketing Strategy

Looking to build the business case for launching a marketing automation solution at your enterprise organization?

Join Marketo to hear best practices for building a business case and marketing strategy to ensure you get documented buy-in from all stakeholders. As with any new process or system, everyone’s goals must be aligned in order to be successful.

Attend to learn how to:

• Build a business case to identify your strategies and objectives
• Quantify the potential benefits of your marketing automation solution
• Justify the improvements you are predicting