Digital advertising is an essential component of your marketing mix. To ensure that your strategy is effective and that your digital programs are optimised, check out this on-demand session with Marketo's Mike Tomita and Ray Coppinger.
You'll discover:
- Which digital channels are right for your organisation and will drive the desired business impact
- Tips for targeting and optimising your ads so that your spend is used wisely
- How to track your programs and defend your budget