Evolve Your Digital Advertising Strategy: Top Tips for Success in 2016

Digital advertising is an essential component of your marketing mix. To ensure that your strategy is effective and that your digital programs are optimised, check out this on-demand session with Marketo's Mike Tomita and Ray Coppinger.

You'll discover:

• Which digital channels are right for your organisation and will drive the desired business impact
• Tips for targeting and optimising your ads so that your spend is used wisely
• How to track your programs and defend your budget