Feeding Hungry Reps: Scaling Inbound Lead Flow to Satisfy Sales
It's every marketer's dream -- making your company grow like gangbusters. But what do you do when your sales team's appetite is larger than your lead flow? According to Marketo Customer, Hortonworks, you start at the top and work your way down. Watch this recording to hear how they scaled her inbound marketing program quickly to meet the needs of a rapidly growing sales organization and made marketing a champion department at Hortonworks.
You'll learn how to:
- Create web experiences that engage target audiences and keep them on your site longer
- Optimize your webforms for higher conversions
- Scale the demand generation engine without adding headcount
- Capture robust prospect data to route, score and respond to leads faster