Everyone is talking about content. However, many businesses struggle to get started, build their team, and create enough engaging content to fuel their lead generation strategy. This session with Dayna Rothman, Content Marketing Manager at Marketo, will show you how to construct a solid content marketing plan that converts.
Watch this session from the record-breaking New Rules of Marketing Virtual event to discover:
- How to create a rockstar content marketing team
- How to do more with less by using lean content marketing techniques
- How to build your content marketing plan based around themes and personas
- Examples from Marketo's own content marketing successes