Customers have radically changed their buying behavior and their expectations have skyrocketed. Yet, too many marketers have failed to keep pace with their buyers. To help accelerate the transformation, Forrester has identified five program pivots that will help marketers move rapidly towards a customer-centric vision.
Join guest Forrester analyst, Lori Wizdo, and Marketo Director of Segment Marketing, Adrienne Whitten, for an on-demand webinar to learn:
- How changing buying behaviors have created new challenges for marketers
- How to lead the transformation to customer-obsessed marketing
- Examples of marketing leaders who've successfully made the shift