As the lines of B2B and B2C buyer intentions begin to blur, marketers need to change their engagement tactics to get noticed. And it doesn’t end with marketing – it extends to sales and even customer support.
Check out this on-demand webinar to hear from our guest Steve Casey, analyst at Forrester, and Hally Pinaud, Head of Content at Marketo, to learn:
What 2018 holds for our customers and their expectations
What sales, marketing, and support engagement looks like today
How to listen, learn, engage in the Engagement Economy