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How to Navigate Changing Buyer Intentions

As the lines of B2B and B2C buyer intentions begin to blur, marketers need to change their engagement tactics to get noticed. And it doesn’t end with marketing – it extends to sales and even customer support.

Check out this on-demand webinar to hear from our guest Steve Casey, analyst at Forrester, and Hally Pinaud, Head of Content at Marketo, to learn:

  • What 2018 holds for our customers and their expectations

  • What sales, marketing, and support engagement looks like today

  • How to listen, learn, engage in the Engagement Economy