Improving Student/ Alumni Lifecycle Engagement with Marketo


The educator/ student relationship is critical to survive in today's highly competitive education environment. Watch this webinar to learn how institutions of higher education can use available technology to go beyond student/donor acquisition and build long-term relationships with students, donors, and employees while streamlining their marketing message.

You'll hear from Shannon Workman, Solutions Consultant at Marketo, as she discusses:

  • What Real-Time Personalization is and how it works
  • How to personalize a prospect's web journey by their location and actual behavior, even if they're unknown
  • How you can nurture these individuals over time and learn what they are interested in
  • Learn where to invest your time and resources on your "best bet" prospects

See Marketo Engage in Action!

Schedule a demo