Lead-to-Revenue Best Practices: Driving Pipeline Growth across the Enterprise
Join Marketo CMO, Sanjay Dholakia, and guest Forrester analyst, Lori Wizdo, to discover how automating the lead-to-revenue process can increase sales pipeline in your enterprise organization.
- Key criteria to consider for selecting a winning marketing automation platform
- Tips and best practices for using marketing automation to create customer-centric and personalized multichannel campaigns
- Ideas you can put into practice now to align your organization’s marketing and sales functions