Marketo's Secrets to Campaign Optimization

Want the inside scoop on how Marketo optimizes their demand generation campaigns? Join Mike Madden, Sr. Marketing Manager at Marketo, as he walks through five of Marketo's most influential a/b tests, including tests on personalization, email templates, webinars, and more!

You'll learn:

  • The right testing methodology for successful a/b testing
  • How to leverage statistical significance calculators to prove results
  • Five of our most effective demand generation tests that you can start testing right now
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