One of the keys to engagement marketing success is understanding the customer journey. To remain competitive in today’s market, marketers need to build sophisticated, agile programs to nurture customers based on their behavior. Join this webinar to hear how McGraw-Hill Education is building an enterprise marketing automation program and positively transforming their customer interactions.
Join McGraw-Hill and Marketo as they discuss how to:
- Align marketing and sales practices
- Develop integrated cross-channel marketing programs
- Target content based on user behavior and activity
- Add visibility/accountability to campaign metrics