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Personalizing Your Site for New Accounts

Tomorrow’s Marketer is focused on targeting key accounts to generate new business. What’s the secret to creating 1:1 moments with your key targets? Web personalization is the secret weapon that empowers account-based marketing (ABM) strategies to target and engage key accounts at the top of the funnel.

Follow along with our engagement experts as they discuss targeting key accounts with unique experiences. You will learn how to:

  • Complement your account-based marketing (ABM) strategy with web personalization
  • Generate more sales-ready leads by focusing on the accounts that matter
  • Leverage best practices from companies personalizing their websites for prospects
  • Measure the impact of your personalized campaigns with an account-focus


  • Mike Telem - VP of Product Marketing, Marketo
  • David Myers - Web Personalization Product Manager, Marketo