The Return of the Right Metrics with Marketo Analytics
Drowning in a sea of data is never a good situation to be in, but drowning in a sea of "key metrics" isn't that great either. Watch this recorded webinar featuring Marketo Champions from LeanData and BloomReach to discover how Marketo's Revenue Cycle Explorer (RCE) can help you determine the key metrics that are actually key!
- Learn how Marketo's Revenue Cycle Explorer (RCE) can provide insights into marketing efficacy and efficiency
- Understand how to use 'first-touch' and 'multi-touch' attribution to better understand impact
- Learn how clean program and cost data in RCE will get you even better insights about your efforts