Riding the Tidal Wave of Marketing Change: Why Marketers Need to Adapt to Succeed


In a recent survey conducted by the Economist Intelligence Unit, almost 90% of European marketers agreed with the following statement, “We need to change the structure and design of our marketing organisation to meet the needs of our business over the next three to five years.” 

Join Marketo's Ray Coppinger and Emma Hewage, Marketing Lead at LinkedIn Marketing Solutions EMEA, in this on-demand webinar as they discuss the key drivers of this need for transformation and how marketing organisations can set themselves up for success in the face of these trends.

You'll discover:

  • Why this is a period of unprecedented change in marketing
  • The key technological, societal and market trends driving the need for marketing transformation
  • The types of changes needed by marketers and marketing functions to succeed now and in the future

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