With 2016 already off to a quick start, are you taking all the right steps to make sure your marketing strategy supports your organization's growth goals?
Listen in as Dropbox's Head of B2B Demand Generation, Mike Kim, and Marketo's VP of Demand Generation, Heidi Bullock, dive into tactics you can adopt right away to add octane to your marketing strategy.
Watch the recording today to learn how Dropbox was able to:
- Structure their marketing team to be flexible and dynamic
- Use analytics to convert marketing from a cost center to a revenue driver
- Leverage lead scoring to accelerate pipeline