Selling Marketing Automation to the C-Suite
A marketing automation platform can be instrumental in helping you achieve business goals, work more efficiently, and increase the return on your marketing campaigns. But how do you make the case for marketing automation to your executive team?
Listen in as Holly Pinaud, Sr. Product Marketing Manager at Marketo, discusses how to create a strategy for getting your C-suite on board with marketing automation.
Watch the on-demand session now to discover how to:
- Understand your C-suite's priorities and how to address them
- Build a business case for marketing automation
- Be an effective agent for change in your organization