Talk to Me, Not at Me: Testing for a Better Customer Experience
In today's data-driven world, consumers tell you more about what they want every time they engage with your brand. Successful marketers will use these indicators to offer their audience exactly what they want across all channels throughout their entire journey.
Listening to your audience and encouraging engagement with your brand through a personalized approach will create more customers, compel them to shop more frequently, and eventually turn them into advocates.
Join Maxymiser's Dan Toubian and Marketo's Kristen Kaighn to discover:
- Best practices in omni-channel testing
- How to use digital behaviors to personalize the customer journey
- Real-life examples of driving value of customer engagement