The 5 Secrets of Mobilizing an Advocate Army


Buyers no longer depend on sales and marketing messages alone to make their purchasing decisions. They want to hear from fellow customers who have gone before them. So how do you identify and organize your customers to act as advocates for your product? Rather than expecting your customers to provide a testimonial whenever you need one, a strategy is required to build interactive, two-way conversations and real relationships with your advocates.

Listen in as an all-star lineup from Marketo, Double Dutch, and Influitive discusses strategies for mobilizing your own advocate army. You will learn:

  • What customer advocacy is
  • How to identify customer advocates
  • How to build reciprocal relationships with advocates
  • How Influitive's advocacy marketing expertise and Marketo's marketing platform work together to effectively mobilize an advocate army


This webinar is part of the LaunchPoint Partner webinar series in which Marketo and its partners feature a joint customer to share their experiences in using Marketo with complementary marketing solutions to solve marketing challenges and drive revenue.

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