This presentation, designed especially for marketing executives by Jim Lenskold, President of Lenskold Group, and Jon Miller, VP of Marketing for Marketo, outlines the key elements necessary for creating a marketing program that yields a real, provable and repeatable return on investment.
Topics covered include:
- Defining and managing key metrics
- Measuring marketing impact on incremental revenue and profit
- Communicating with the executive team and the board
- ROI Scenario Planning & Results Assessment
- Opportunities to Improve ROI Strategies
- Defining and managing key metrics
- And many more