The Evolution of Customer Engagement and What it Means for Manufacturers


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Customer centricity is quickly becoming the most critical factor in establishing market differentiation and building long term customer loyalty for manufacturers. But many manufacturers struggle to know where to begin and how to closely align with their prospects and customers. Listen to this webinar and panel discussion on the changing face of customer engagement in manufacturing:

You'll learn:

  • How can new marketing technologies help manufacturers understand and communicate better with prospects and customers?
  • How do you use marketing automation to hone in on prospect profiles and convey personalized messaging that resonates with your prospect’s needs?
  • What software solutions can help manufacturers personalize products, track collaboration, and predict future purchases of customers?
  • How can we best collaborate and communicate with customers on Engineer-to-Order purchases, monitoring change orders and delivery status?

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