The Formula for How Enterprise Marketers are Succeeding with Content Marketing [RESEARCH]
With 87% of Enterprise B2B marketers using content marketing but only 3% saying that their use of content marketing is very effective…it’s time to take a look at your content marketing strategy and see if it needs polishing. Join Joe Pulizzi, Founder and CEO of Content Marketing Institute and Ellen Gomes, Sr. Content Marketing Manager, Marketo to examine how over 3000 enterprise marketers do content marketing, from strategy, to teams, to content distribution, measurement and more. Then explore how you can take their experience and build on it to avoid the pitfalls and make your content marketing shine by building the right process for your organization.