The State of B2B Event Marketing


From in-person events to virtual shows, event marketing is a critical aspect of a savvy marketing mix. In-person events are still extremely important to marketers but the flexibility and simplicity of virtual events has made them increasingly prevalent. All told, event marketing represents one fifth of the marketing budget.

Clearly this is something that cannot be ignored. Events are natural lead generators which provide unmistakably measurable ROI.

Based on BtoB’s whitepaper, The State of B2B Event Marketing, this webinar will explore the current state of B2B event marketing, the factors that make events successful, and how events fit into the blueprint of their marketing mix.

What’s more, attendees of this webinar will learn:

  • The crucial elements that contribute most to a winning event
  • The type of events that marketers find to be most successful
  • The most valued metrics that represent successful ROI
  • The tools marketers are using, including the rising role of marketing automation

View this presentation from Marketo’s Sr. Director of Marketing, Maria Pergolino, and BtoB’s Research Director, John DiStefano, as they examine the entire event landscape and help you understand what makes both virtual and in-person events achieve the most impactful results.

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