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Unlocking Your Marketo Data to Find Your North Star

Marketo is built to collect data, and if properly wielded, that data directs you to better marketing spend decisions. You already have all of the data, sitting there ready to be unlocked for valuable insights. Why wouldn’t you unlock the ability to maximize marketing ROI?

Watch this lively discussion with Tom Grubb, Chief Strategy Officer at Digital Pi, around:

  • Your data and putting an analytical lens on it
  • Communicating to the C-level with what they want to hear
  • Developing a data-driven strategy

Speakers

  • Tom Grubb - Chief Strategy Officer, Digital Pi
  • Brian Glover - Principal Product Marketing Manager, Marketo