Using Metrics to Build Marketing's Credibility
In today's marketing world, it's crucial that we as marketers not only know how our programs are performing, but also possess the data to prove that performance. We must talk the talk of C-level executives in terms of forecasting and reporting, and walk the walk to the revenue table by leveraging metrics that matter. Watch as Jon Miller, VP and Co-founder of Marketo, presents the right metrics for understanding and interpreting marketing results, as well as best practices for harnessing data to not only prove, but improve ROI.
Check out this session from the record-breaking New Rules of Marketing Virtual Event to discover:
- When the wrong metrics can take away your credibility
- How to use the right metrics to set and justify budgets
- The power and influence of revenue cycle metrics
- Examples of Marketo's own program metrics and performance