Wake Up Sleepy Subscribers with Marketing Automation


Up to 80% of email databases are classified as inactive.* These "sleepy subscribers" haven't engaged with your emails in months, which negatively impacts your overall email program health. But with the right re-engagement strategy, you'll discover a cost-effective way to convert inactive subscribers into revenue! Watch this webinar to hear from email marketing expert Mike Madden.

View the on-demand webinar to learn:

  • How inactive subscribers bring down the overall health of your email programs
  • Various strategies for re-engaging inactive subscribers based on email domain and last engagement
  • Ways to leverage marketing automation to turn your inactive subscribers into loyal customers


*The Ultimate Guide to Email Deliverability, Return Path

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