The quest of every organization is the same: to rapidly acquire customers, grow their lifetime value, and convert them into loyal advocates who in turn, influence new customers.
Marketers are now faced with new challenges in this dynamic, ever-changing, customer-driven world. The key to success is one thing: engagement. Watch this on-demand session to learn how best-in-breed marketers are mastering the art and science of digital marketing by leveraging seven key tenets of engagement marketing and engaging their audience:
- As individuals
- Based on what they do
- Continuously over time
- Wherever they are
- Always directed towards a goal
- With measurable impact
- At the speed of digital
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