Welcome to the Era of Engagement Marketing

The quest of every organization is the same: to rapidly acquire customers, grow their lifetime value, and convert them into loyal advocates who in turn, influence new customers.

Marketers are now faced with new challenges in this dynamic, ever-changing, customer-driven world. The key to success is one thing: engagement. Watch this on-demand session to learn how best-in-breed marketers are mastering the art and science of digital marketing by leveraging seven key tenets of engagement marketing and engaging their audience:

• As individuals
• Based on what they do
• Continuously over time
• Wherever they are
• Always directed towards a goal
• With measurable impact
• At the speed of digital