Adobe Exchange Partner Program

Marketo-integrated Technology Partner

Become an Adobe Exchange Partner and get access to the resources and information you need to build and market your integrations to Marketo customers and the broader Adobe ecosystem.

Value of Becoming a
Technology Partner


Marketo designed LaunchPoint to help you grow your business as we grow ours. Whether you’re just beginning your journey in marketing, ready to scale, or simply preferring to focus on innovation, we have a program that meets your unique requirements. Check out which program—Innovate or Accelerate—matches your company’s needs.


As an Innovate Partner, you will receive access to Marketo Engage to quickly and efficiently build your integration. Our technical teams will help you conceive your killer App, and certify your integration.

In addition, Innovate Partners receive access to Marketo's marketing programs.  Specifically, once your integration is complete, your listing on, the industry’s largest marketplace for MarTech and AdTech applications, enables you to reach thousands of Marketo prospects, customers and industry thought-leaders. You will also be able to take advantage of various marketing activities our partner team crafts to help you drive your business forward.  

Accelerate Partners are granted access to even more robust co-marketing campaigns and sales opportunities. In fact, Marketo has adjusted its sales processes to align with Accelerate Partners. Marketo AEs and CSMs are now incentivized to connect our customers to your sales teams, and our solution consultants are ready to highlight your application when they sell Marketo.

A Partner Program
That Works for You

Build your integration with Marketo Engage by taking advantage of our deep developer resources, including our open office hours and developer sandbox instance. Then, market your solution to the more than 50,000 marketers who comprise the Marketo Marketing Nation via our LaunchPoint marketplace and other special programs.


As an Innovate partner, you’ll not only receive the developer benefits listed above, you are also encouraged to engage in a variety of marketing programs that educate Marketo customers, prospects and sales teams about your specialized solution.


Accelerate Partners grow their customer base by taking full advantage of Marketo’s channel marketing programs including product certifications and robust marketing support and sales alignment—with Marketo’s Partner Account Managers (PAMs) proactively introducing your solution to Marketo AEs, as well as our installed base.

Interested in Becoming a Marketo-integrated Technology Partner?

Contact Us

The LaunchPoint Partner Program has now merged with the Adobe Exchange Partner Program to ensure a single streamlined and standardized partner program and experience. Partners now have access to the broader Adobe ecosystem including Adobe, Marketo and Magento customers and solutions.

Whether you are just beginning your journey in marketing, ready to scale, or prefer to focus on innovation, becoming a Marketo-integrated Technology Partners provides you with everything you need to meet your unique requirements. 

Why should you become a Marketo-integrated Technology Partner?
  • Gain access to 5,000+ Marketo Engage customers and solutions by building an integration
  • Join a network of best-inbreed partners and marketing professionals 
  • Receive marketing and enablement support through the Adobe Exchange Partner Program

Build you integration with Marketo Engage by taking advantage of our deep developer resources, including open office hours and a developer sandbox instance.

To learn more about integrating with Marketo Engage, please visit our developer site

Benefits Innovate Accelerate
Referral Fee for Referring Customers to Marketo
Branded Listing on LaunchPoint, Flow of Leads
Developer Sandbox and API access
Access to Tech Materials
Expert Office Hours
Roadmap Webinars
Sponsorship Opportunities
Access to Developer Evangelists to Scope & Architect
Advanced Sandbox, Extensibility, Framework, Custom Objects
Trusted Advice from Marketing Experts  
Press Release with a Quote from Marketo  
Joint Webinars, Featured Blog Posts, and Local Events  
Lead Nurturing Activities  
Marketo Partner Advisory Board Eligibility  
GTM Planning and Forecast with PAM  
Present to Marketo Sales Teams (CAM, ENT, SMB, SC) in demo days  
Participate in commission plan for CAMs or AEs  
Certified Integration Program Eligibility and Distinction Optional Mandatory
Annual Fee Apply for details Apply for details


Don’t miss the opportunity to connect your application to Marketo Engage.
Lead the next wave of customer engagement.