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Marketo Certified Revenue Cycle Analytics Exam Topics

The exam measures your knowledge and skills in the areas listed below.

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Objective Exam Breakdown
Setup 6%
Revenue Cycle Modeler (Lifecycle Modeler) 10%
Success Path Analyzer 10%
Opportunity Influence Analyzer 10%
Program Analyzer 6%
Revenue Cycle Explorer (Advanced Report Builder) 58%

 

 

Detailed Exam Topic List

Setup

  • Maintain a healthy, organized lead database
  • Optimize Marketo programs for reporting
  • Fix historical program data errors
  • Manage configuration for data warehouse and reporting

Revenue Cycle Modeler

  • Create, manage and maintain a Revenue Cycle Model
  • Describe the model approval lifecycle including updating and resetting
  • Troubleshoot

Success Path Analyzer

  • Describe the usage and purpose of the Success Path Analyzer
  • Define and interpret the available metrics
  • Configure the Success Path Analyzer to show specific information

Opportunity Influence Analyzer

  • Describe the usage and purpose of the Opportunity Influence Analyzer
  • Define and interpret the available indicators
  • Configure the Opportunity Influence Analyzer to show or hide specific information

Program Analyzer

  • Describe the usage and purpose of the Program Analyzer
  • Define and interpret the available metrics including First-Touch and Multi-Touch Attribution
  • Configure the Program Analyzer to show or hide specific information

Revenue Cycle Explorer

  • Define the different analysis areas and their intended business domains
  • Describe the Revenue Explorer user interface and how to create and manage reports and dashboards
  • Define each metric in detail
  • Analyze different business scenarios to derive insightful reports; to do this, describe in detail the way Marketo tracks and stores information
  • Manage the sharing and subscription to different reports